March 27, 2023

YouTube is one of the most used platforms for sharing video content. And as a result of many YouTubers receiving millions of views and followers, they have now established themselves as celebrities. Female YouTubers are not exempt.

Women make up just 38% of YouTube users. However, many established and emerging YouTubers are now dominating the platform, so that doesn’t imply they can’t be successful there.

This article will discuss the top 10 female YouTubers who are currently having success on the platform.

Who is a YouTuber?

Simply put, a YouTuber is one who produces and publishes content on the YouTube platform. In particular, these are people who produce something original. Once they get enough subscribers, YouTube allows content creators to monetize their channels. At that point, YouTube becomes a business for these people. However, for most YouTubers, it’s more than a job — they love the spotlight. Some even become famous. This article will inform you about the best female YouTubers in 2023.

What does it take to become a YouTuber in 2023?

It’s a fun and rewarding career to be a YouTuber. You create videos on topics that interest you and profit from them, right? However, being a popular YouTuber is no simple task.

Every well-known YouTuber has a long history of struggle and work. Before making your first video, there are investments you need to make and procedures you need to follow. Below are some ways to become a YouTuber in 2023.

Decide on your niche

Selecting a specialty should be your first step. Find out precisely which industries your videos will focus on. When you try to cover too many topics and niches, it’s easy for your mind to wander.

Then, pick a few similar niches based on your interests and areas of expertise. For example, a YouTuber specializing in fitness would make videos about working out and eating right.

Outline the goal of your channel

What do you hope to achieve with your channel? Want to create educational videos to assist people? Do you want to make tutorials and how-to guides to teach people how to do things? Or all you want to do is entertain others with your stories.

Brainstorm content ideas

The next step is brainstorming video ideas, which you should do before creating your channel. This will ensure that you have enough ideas after only a few videos have been made.

Evaluate your equipment

The tools you use affect the quality of the information you produce. Therefore, it is essential that you clearly understand the tools you need to produce the type of content you intend. You still need some necessities even if you don’t need to buy expensive equipment right away.

Top 10 female YouTubers in 2023


Subscribers: 32.5 million

Net worth: $7 million

One of the top female YouTubers in 2023 is Alia Shelesh.

Lia is a famous gamer who goes by the name SSSniperWolf. Her channel originally included Call of Duty gameplay, but has evolved into a reaction and reality channel.

He no longer takes part in many sponsored or branded YouTube videos, although he still promotes Neutrogena products on her social media accounts.


Subscribers: 24.9 million

Net worth: $18 million

Mariand Castañeda is another person on our list of the best female YouTubers in 2023. She called her YouTube channel Yuya.

After winning a makeup contest, this Spanish content producer joined YouTube when she was 16.

Her videos mainly discuss fashion, styling, beauty, and cosmetics tips. She is one of the top female YouTubers, with 24.9 million subscribers to her channel.

Her fame and success as a beauty influencer has allowed her to showcase her own line of products.

In 2015 she released the fragrance #True and in 2017 she presented a collection of cosmetics. In addition, you have written two books, Los Secretos de Yuya in 2015 and Las confesiones de Yuya in 2016.

Jenna Marbles

Subscribers: 19.9 million

Net worth: $8 million

Jenna Mourey is among the best female YouTubers in 2023.

Her YouTube channel name is Jenna Marbles. In 2010, one of her videos titled “ How to Make People Think You’re Good Looking ” went viral, making her a household name. The video got over 5 million views in its first week and Jenna rose to fame.

In the United States she performs as an actress and comedian.

More than 19.9 million people subscribe to her YouTube channel, Mr. Marbles, which he named after her dog.

You might find some adorable videos where she asks her dog to help her choose cosmetics or her partner provides a makeup tutorial.

She discovered a chain store that sells dog toys because he loves dogs. She is one of the top female YouTubers on our list due to her huge fan base and high levels of engagement.

Jenna Marbles stopped uploading videos to YouTube in 2020. However, her channel is still available for fans to revisit her content.

Lisa Koshi

Subscribers: 17.4 million

Net worth: $6 million

One of the top female YouTubers in 2023 is Elizabeth Koshy. She called her YouTube channel Liza Koshy.

This American sensation who was born in 1996 rose to fame when she joined YouTube in 2015. Besides being a comedian, Liza is an actress and TV personality.

Her videos are fun and entertaining. In some of them, you can find her doing celebrity impersonations or providing a hilarious perspective on bathrooms.

Along with other accolades, Liza has won two Streamy Awards. She starred in the web series ‘Liza on Demand’ in 2018. She can watch the episodes on YouTube Premium.

Paradiso YT

Subscribers: 15.7 million

Net worth: $1.5 million

Patricia Caeli López is one of the best female YouTubers of 2023. Her YouTube channel name is Caeli YT.

This Mexican celebrity’s channel currently has 15.7 million subscribers and she released her debut video on YouTube in October 2010.

Millions of viewers around the world watched the 28-year-old’s comedy and advice videos.


Subscribers: 14.6 million

Net worth: $20 million

Lilly Singh is one of the best female YouTubers of 2023.

Superwoman is the name of this Canadian content creator’s YouTube channel.

She has become an icon loved by young people all over the world due to her satirical and humorous content on Indian and Punjabi culture.

With over 13 million subscribers in 2017, “Superwoman” was one of the highest paid YouTube stars in the world, according to Forbes, which also reported that she earned more than $10 million.

Her debut book, titled ‘How to Be a Bawse: A Guide to Conquering Life’, was released in March 2017. Her humorous sketches are available on both IGTV and her YouTube channel.


Subscribers: 14.4 million

Net worth: $13 million

The person behind RCLbeauty101, Rachel Levin, started her YouTube career in 2010.

She released her debut video, ‘How to Hide Dark Circles’, when she was 15 years old.

Her beauty tips and DIY projects quickly gained traction on YouTube. Later, she started making funny videos, which her followers also found very funny.

Her YouTube channel currently has over 14.4 million subscribers. She often includes different makeup brands in her videos because she is a beauty influencer.

Nikki De Jager

Subscribers: 13.9 million

Net worth: $9 million

One of the best known beauty influencers is Nikkie De Jager, who runs the popular Nikkie Tutorials YouTube channel. She is one of the top female YouTubers in 2023.

Her notable collaborations with brands include Maybelline, Ofra and Too Faced. He often uses different brands of beauty products in her videos, showing product trials and makeup tips.

Rosanna Pansino

Subscribers: 13.8 million

Net worth: $9 million

Rosanna Pansino is among the best female YouTubers in 2023.

This YouTuber is also an author, actress and baker. She is renowned for providing her viewers with delicious dishes.

Prepare delicious snacks, including donuts, cookies, cakes and cupcakes with exquisite decorations. She can find recipes for movie-inspired desserts on her YouTube channel, like Moana cakes, Avengers cupcakes, and even emoji pancakes.

The most watched cooking video on YouTube is hers, “How to Make a Frozen Princess Cake”, which has over 1.8 million views.

Wendie Ayche

Subscribers: 13.7 million

Net worth: $6 million

Wendie Ayche, a Chinese Australian YouTuber better known by the name Wengie, posts a series of hacking, comedy, prank, DIY and educational videos. On YouTube she has 13.7 million subscribers.

She is also a singer. Her debut song was “Baby Believe Me” in 2017. She worked with high-end brand Dior in 2018 and was invited to Dior’s presentation during Paris Fashion Week.

Who is the most loved YouTuber?

With over 113 million subscribers as of November 2022, MrBeast, entrepreneur and YouTuber from the United States, is the fourth most subscribed YouTube channel and the most subscribed individual user.

Leave a Reply

Your email address will not be published. Required fields are marked *

Cookie Consent Banner by Real Cookie Banner